September 4, 2025, Berlin, Germany: At Berlin’s Messe fairgrounds on Thursday, September 4, 2025, more than 70 companies pulled back the curtain on the next wave of consumer technology at ShowStoppers @ IFA, the official media reception of Europe’s largest electronics trade show. The three-hour, invitation-only event brought together hundreds of journalists from more than 50 countries to get a first look at advances ranging from artificial intelligence and virtual reality to smart-home devices, robotics, health tech, and mobility solutions. Unlike the sprawling IFA show floor, ShowStoppers is designed as a focused showcase. Companies, from global brands to early-stage startups, set up tabletop demonstrations, offering hands-on access to products and direct conversations with executives and engineers. The aim: to cut through the noise of a crowded trade show and connect directly with reporters, analysts, and industry influencers. Organizers said the format has become a crucial launchpad for new products, driving media coverage and international exposure. For journalists, the evening doubles as a preview of what will dominate the IFA exhibition halls in the days ahead.
First soundbite with David Teaster, product marketing director at Satellai
Second soundbite with Nigel Pun, SyBran Code 27
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